THE ULTIMATE FAN ZONE

Join the Action

Dive deeper into the world of soccer! Connect with fellow fans, vie for fantastic prizes, and discover exclusive experiences.

Group of young soccer fans in red jerseys celebrating under falling confetti, raising Coca‑Cola bottles against blue sky

Now Playing

Get on the pitch! Game time has begun for these exciting opportunities for a chance to win prizes, tickets, swag and more.

FIFA World Cup 26™ Opportunities

Be among the first to hear what’s coming next for fans as we approach kickoff at FIFA World Cup 26™.

Prize Locker

We've got the kinds of prizes every fan dreams of. Love exclusive merch or flyaway tickets? Check out the Coca‑Cola® Match Day Getaway and POWERADE’S House of Legends. Interested in collecting? Learn how to unlock Panini sticker packs! Hosting a watch party? We have indoor and outdoor kits and instant prizes. Unlock a world of fandom prizes now!

Coca‑Cola and US Soccer prize bundle with tote bag, Panini album, foosball table, soccer ball and VISA card

Fan Favorites

Expand your soccer journey beyond the pitch with programs and experiences that give you extra time on the field.

Future Careers Academy

Discover how your passion for soccer can shape your future. This first-of-its-kind interactive program connects you with industry pros to explore pro soccer jobs beyond the pitch.

Coming Soon

Take a look at what’s happening on the sidelines for soccer’s biggest fans.

Coca‑Cola® Super Fan Experiences

Enter as a fan, leave as a super fan! From stadium events to pop-ups around host cities, FIFA World Cup 26™ and Coca‑Cola are creating cutting-edge opportunities with fan-tastic premiums, concessions and custom photo opportunities.

Soccer fans in colorful jerseys and hats cheering in stadium stands, holding Coca‑Cola bottles during FIFA match

Made For Football Fans

The action is non-stop. Refresh your feed by following @cocacolafutbol for all things FIFA World Cup 26™!

Match Day Getaway: Use your Visa Prepaid card anywhere Visa debit cards are accepted around the world. See reverse side for additional instructions, fees and Cardholder Agreement. Card is issued by The Bancorp Bank, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Bancorp Bank does not endorse or sponsor the sweepstakes, game, or contest and is not affiliated in any way with this sweepstakes, game or contest.
 

POWERADE® House Of Legends Virtual Experience: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC & Canada, 18 years of age/age of majority and older. Void where prohibited by law. Sweepstakes starts at 12:01 a.m. ET on 5/1/26 and ends at 11:59 p.m. ET on 7/19/26. Skill-testing question required in Canada. 1,052 total prizes. ARVs range $10,000 USD to $4.50 USD. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, click here. Sponsor: The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313, USA.